A visual system design refresh
IXDA is committed to improving the human condition by advancing the discipline of Interaction Design. To do this, they attempt to foster a community of people that choose to come together to support this goal. Diversity, inclusion, and equity are core values. The IxDA Seattle website has few featured images. The images that are included seems to be stock photos that do not match the website as a whole.
The goal for this visual system redesign was to emphasize the core characteristics of IXDA Seattle, which are fun, engaging, playful, organic, and to make their core offerings easy to find.
Figma
Cindy Huang
Yi Ching Hsu
Li Shao Han
12 weeks
IxDA Seattle communicates with the greater community primarily through social media and announcements on their personal website. Links to their Facebook, Instagram, Twitter, LinkedIn, YouTube accounts are included on the IxDA Seattle website at the foot of the page. Graphic posters conveying events information and general opportunities are displayed at the bottom of the website as well as displayed on their major social media accounts.
IXDA Seattle visual system was dated, cluttered, and lacked excitement. It was difficult to understand the difference between their two navigation systems and their core offerings where not clearly emphasized.
How might we create a fun, engaging, playful, and organic visual design system?
Digital, Marden, professional, heart-warming through employment of refreshing colors, no-geometric shape, and an imagery collection relevantThe two inte to the topic.
The two interacting lines form an X, which also resembles the shape of DNA, symbolizing the integration of interactive design into our DNA.
Hero text and H1 are the san-serif type-face Quarto, most recognizable as the title font from the well-known design agency and firm, which lends to its modernized vibe. Its humanist shape helps convey an organic feel, appropriate for a website about professional organization. It is complemented by another san-serif, Helvetica Neue.
The color palette is minimal to focus on the content and imagery and still keep the original theme color. The color palette is trying to relate to the core value, which is modern, virality, gentle, approachable.
Important information or sections to call out are highlighted in the right, yellow and blue.
Images should show off the digital, Morden, professional, heart-warming of IxDA Seattle through the employment of refreshing colors, no-geometric shape, and an imagery collection relevant to bringing the modern and design spirit.
